diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index 3fa1e34ef310c1364ff02f6cd5b2b438f6dbe159..f9ab2df7dd12cc12cf08f718cd42dc045eba2fa4 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -13,18 +13,22 @@ You also agree to abide by our
 
 ## Getting Started
 
-1.  We use GitHub flow to manage changes,
+1.  Please see [the README](README.html#getting-and-giving-help)
+    for advice on getting and giving help.
+
+2.  We use GitHub flow to manage changes,
     which is explained in the chapter [Contributing to a Project][pro-git-chapter]
     in Scott Chacon's book *Pro Git*.
 
-2.  For our lessons,
+3.  For our lessons,
     you should branch from and submit pull requests against the `gh-pages` branch.
 
-3.  When editing lesson pages, you need only commit changes to the Markdown source files.
+4.  When editing lesson pages, you need only commit changes to the Markdown source files.
 
-4.  If you're looking for things to work on,
-    please see [the list of issues for this repository][lesson-template-issues],
-    or for [our other lessons][swc-lessons].
+5.  If you're looking for things to work on,
+    please see [the list of issues for this repository][lesson-example-issues]
+    or for [the template][lesson-template-issues],
+    or have a look at [our actual lessons][swc-lessons].
     Comments on issues and reviews of pull requests are equally welcome.
 
 ## Other Resources
diff --git a/FAQ.md b/FAQ.md
index 580b2a1aa70787de8f885b17b535233b0869c6f5..60e6b660cfa67def3bf457c98fb0e47806b6e164 100644
--- a/FAQ.md
+++ b/FAQ.md
@@ -12,7 +12,7 @@
     [file an issue](https://github.com/swcarpentry/lesson-template/issues?q=is%3Aopen+is%3Aissue)
     or [mail us](mailto:admin@software-carpentry.org).
 
-*   *Why does the lesson repository have to be created from scratch? Why not fork `lesson-template` on GitHub?*
+*   *Why does the new lesson's repository have to be created using import? Why not fork `lesson-template` on GitHub?*
 
     Because any particular user can only have one fork of a repository,
     but instructors frequently need to work on several workshops at once.
diff --git a/LAYOUT.md b/LAYOUT.md
index c7f946b5023b49564982790f0882c0e8aa3b17f2..e2b1ec96a628bc429e74af873cc0000e5d271015 100644
--- a/LAYOUT.md
+++ b/LAYOUT.md
@@ -10,7 +10,7 @@ submodules or clever tricks with symbolic links).
     instructions:
 
     ~~~
-    > Please see [https://github.com/swcarpentry/lesson-template](https://github.com/swcarpentry/lesson-template)
+    > Please see [https://github.com/swcarpentry/lesson-example][swc-lesson-example]
     > for instructions on formatting, building, and submitting lessons,
     > or run `make` in this directory for a list of helpful commands.
     ~~~
@@ -336,41 +336,40 @@ random number generation is outside the scope of the lesson,
 
 ## Motivational Slides
 
-Every lesson must include a short slide deck suitable for a short
+Every lesson must include a short slide deck in `motivation.md` suitable for a short
 presentation (3 minutes or less) that the instructor can use to explain
 to learners how knowing the subject will help them.  The slides must
-be laid out like this:
+use level-2 headings as slide titles, but may use anything within the slide:
 
     ---
     layout: slides
     title: Lesson Title
     subtitle: Motivation
     ---
-    <section class="slide">
-    ## Why This Topic?
-    </section>
+    ## Our Mission
 
-    <section class="slide">
-    ## Some Other Point
-    </section>
+    We make scientists and engineering more productive
+    by teaching them basic computing skills.
 
 
-**Notes:**
+    ## The Problem
+
+    - Surveyed 1972 scientists in 2008.
+    - "How do you use computers?"
+    - "How did you learn what you know?"
 
-1.  This is the one place where we *must* use HTML tags in our Markdown
-    (to delimit slides).  Everything inside the section markers should
-    be Markdown if possible.
+**Notes:**
 
-2.  We use [deck.js](http://imakewebthings.com/deck.js/) for our slides
+1.  We use [deck.js](http://imakewebthings.com/deck.js/) for our slides
     as it is simpler and prettier than alternatives like
     [reveal.js](http://lab.hakim.se/reveal-js/).
 
-3.  For examples of slideshows, please see the
+2.  For examples of slideshows, please see the
     [slideshow repository](https://github.com/swcarpentry/slideshows).
 
 ## Reference Guide
 
-The reference guide is a cheat sheet for learners to print, doodle on,
+The reference guide in `reference.md` is a cheat sheet for learners to print, doodle on,
 and take away.  Its format is deliberately unconstrained for now,
 since we'll need to see a few before we can decide how they ought to
 be laid out (or whether they need to be laid out the same way at all).
@@ -395,29 +394,36 @@ a definition list:
 
 ## Discussion Page
 
-The discussion page
+The discussion page in `discussion.md` is meant to contain links to
+further reading, supplementary material that classes usually won't
+get to, and so on.  Sections must use level-2 headings, but the
+content is otherwise unconstrained:
 
     ---
     layout: page
     title: Lesson Title
     subtitle: Discussion
     ---
-    *   First point of general discussion.
+    ## Something That May Be Useful
 
-        This may span several paragraphs.
+    Paragraphs of general discussion
 
-    *   Second point of general discussion.
+    ## Something Else
 
-Note: the discussion page is not meant to be more lesson material, so
-it should not contain challenges and the like.  Instead, it should
-give pointers to other lessons and tools that learners might find
-useful, etc.
+    More general discussion, with links.
+
+Note: the discussion page is not lesson material, so it should not
+contain challenges and the like.  Its format is deliberately vague for
+now: once we have more experience with our lesson template, we will
+provide more guidance on how to lay out this file.  Until then, please
+do whatever feels best.
 
 ## Instructor's Guide
 
 Learners may go through lessons outside of class, so it seems best to
-keep material for instructors in a separate document, rather than
-interleaved in the lesson itself.  Its structure is:
+keep material for instructors in a separate document called
+`instructors.md`, rather than interleaved in the lesson itself.  Its
+structure is:
 
     ---
     layout: page
@@ -471,3 +477,5 @@ interleaved in the lesson itself.  Its structure is:
     mention how long it typically takes to do.  (Those estimates do
     not go in the challenge itself, since they can increase learners'
     stress levels.)
+
+[swc-lesson-example]: https://github.com/swcarpentry/lesson-example
diff --git a/README.md b/README.md
index 1cf61b3421db27a6fe9cbfda37e54f21bfa135bf..4b4d9402f878271f3c0d1541e746510f101a1ff4 100644
--- a/README.md
+++ b/README.md
@@ -1,45 +1,85 @@
 lesson-example
 ==============
 
-This repository is an example of a [Software Carpentry](http://software-carpentry.org) lesson
-created using the [lesson template](https://github.com/swcarpentry/lesson-template).
-Do *not* fork this repository directly on GitHub.
-Instead, follow the instructions below to create a lesson repository
-from the [lesson template](https://github.com/swcarpentry/lesson-template),
-then go through [the layout instructions](LAYOUT.md) to create a lesson.
+This repository shows how to create a lesson using
+the [Software Carpentry][swc] [lesson template][swc-lesson-template],
+and is itself an example of the use of that template.
 
-## Manual Setup
+1.  Do *not* fork this repository directly on GitHub.
+    Instead, please follow the instructions below
+    to create a repository for your lesson from
+    the [lesson template][swc-lesson-template].
 
-We will assume that your user ID is `mcurie` and the name of your
+2.  Once you have created the repository,
+    please go through [the layout instructions](LAYOUT.md) to format your lesson.
+
+3.  Please keep the master copy of your lesson in your repository's `gh-pages` branch,
+    since that is what is
+    [automatically published as a website by GitHub](https://help.github.com/articles/creating-project-pages-manually/).
+    To simplify reviewing,
+    please make changes in feature branches
+    and then submit pull requests against the `gh-pages` branch of your lesson's repository.
+
+## Creating Your Lesson's Repository
+
+We will assume that your user ID is `gvwilson` and the name of your
 lesson is `data-cleanup`.
 
-1.  Create an empty repository on GitHub called `data-cleanup`.
+1.  Go to [GitHub's importer][import].
+
+2.  Click on "Check the URL".  (GitHub won't import until you've done this.)
+
+3.  Select the owner for your new repository.
+    In our example this is `gvwilson`,
+    but it may instead be an organization you belong to.
+
+4.  Choose a name for your lesson repository.
+    In our example, this is `data-cleanup`.
+
+5.  Make sure the repository is public.
+
+6.  At this point, you should have a page like this:
+
+    ![](img/using-github-import.png)
+
+    You can now click "Begin Import".
+    When the process is done,
+    you can click "Continue to repository" to visit your newly-created repository.
 
-2.  Clone the template repository to your computer in a directory with
-    the same name as your lesson identifier:
+7.  Clone your newly-created repository to your desktop:
 
     ~~~
-    $ git clone -b gh-pages -o upstream https://github.com/swcarpentry/lesson-template.git data-cleanup
+    $ git clone -b gh-pages https://github.com/gvwilson/data-cleanup.git
     ~~~
 
-3.  Go into that directory using
+    Note that the URL for your lesson will be different than the one above.
+
+8.  Go into that directory using:
 
     ~~~
     $ cd data-cleanup
     ~~~
 
-4.  Add your GitHub repository as a remote called `origin` using
+    Note that the name of your directory will be different,
+    since your lesson probably won't be called `data-cleanup`.
+
+9.  Manually add the lesson template repository as a remote called `template`:
 
     ~~~
-    $ git remote add origin https://github.com/mcurie/data-cleanup
+    $ git remote add template https://github.com/swcarpentry/lesson-template.git
     ~~~
 
-5.  Create and edit files as explained in
+    This will allow you to pull in changes made to the template,
+    such as improvements to our CSS style files.
+    (Note that the user name above is `swcarpentry`, *not* `gvwilson`,
+    since you are adding the master copy of the template as a remote.)
+
+10. Create and edit files as explained in
     [Lesson Layout](LAYOUT.md),
     [Background and Design](DESIGN.md),
     and the [FAQ](FAQ.md).
 
-6.  Build the HTML pages for your lesson:
+11. Build the HTML pages for your lesson:
 
     ~~~
     $ make preview
@@ -50,22 +90,37 @@ lesson is `data-cleanup`.
     lesson yourself and push them to GitHub, rather than relying on
     GitHub to build them for you.
 
-7.  Commit your changes *and the HTML pages in the root directory of
+12. Commit your changes *and the HTML pages in the root directory of
     your lesson repository* and push to the `gh-pages` branch of your
     repository:
 
     ~~~
     $ cd data-cleanup
-    $ git add changed-files.md *.html
+    $ git add changed-file.md changed-file.html
     $ git commit -m "Explanatory message"
     $ git push origin gh-pages
     ~~~
 
-8.  Tell us where your lesson is so that we can use it and help you improve it.
+13. [Tell us](#getting-and-giving-help) where your lesson is so that we can add it to
+    [the Software Carpentry lessons page][swc-lessons-page].
 
-Note that SSH cloning (as opposed to the HTTPS cloning used above)
+**Note:** SSH cloning (rather than the HTTPS cloning used above)
 will also work for those who have set up SSH keys with GitHub.
 
+**Note:** Once a lesson has been created, please submit changes
+for review as pull requests that contain *only the modified Markdown files*,
+and *not* the re-generated HTML.  This simplifies review considerably,
+since each change appears only once.  Once the change has been approved,
+the lesson maintainer(s) will merge the pull request, re-generate the HTML
+locally, and pus that to GitHub.
+
+**Note:**
+some people have had intermittent errors during the import process,
+possibly because of the network timing out.
+If you experience a problem, please re-try;
+if the problem persists,
+please [get in touch](#getting-and-giving-help).
+
 ## Dependencies
 
 Because people may choose to use the IPython Notebook, R Markdown, or
@@ -112,6 +167,26 @@ We organize our lessons in a standard way so that:
 
 5.  Content can be checked mechanically.
 
+## Why Is This Example and Documentation Separate from the Template?
+
+We want it to be easy for authors to merge changes
+made to the [lesson template][swc-lesson-template]
+into their lesson.
+If the lesson template contained all of the documentation in this example,
+then every time a merge was done,
+authors would have to re-delete those files,
+undo merges into their lesson's `README.md`,
+etc.
+We hope that putting the core files in a repository of their own
+will avoid this problem.
+
+(Note that from Fall 2014 to Spring 2015 we tried using two branches in a single repository,
+one for the core files and one for the example.
+Many contributors [found it confusing](https://github.com/swcarpentry/lesson-template/issues/118);
+we hope that separate repositories will be easier to keep straight.)
+
+## Lesson Structure
+
 Instead of putting the whole lesson in one page, authors should create
 one short page per topic.  Each topic should take 10-15 minutes to
 cover, and that coverage to include:
@@ -159,16 +234,19 @@ Please see the following for more information on:
 *   [background and design](DESIGN.md)
 *   [FAQ](FAQ.md)
 
-## Getting Help
+## Getting and Giving Help
 
-Mail us at [admin@software-carpentry.org](mailto:admin@software-carpentry.org),
-or join our [discussion list](http://lists.software-carpentry.org/mailman/listinfo/discuss_lists.software-carpentry.org)
-and ask for help there.
+If you find bugs in our instructions,
+or would like to suggest improvements,
+please [file an issue in this repository](https://github.com/swcarpentry/lesson-example/issues);
+if you find bugs in the template files themselves,
+please [file an issue in the `lesson-template` repository](https://github.com/swcarpentry/lesson-template/issues).
+You can also [mail us](mailto:admin@software-carpentry.org) with questions or problems.
 
-## Giving Help
+Please also [mail us](mailto:admin@software-carpentry.org)
+whenever you create a new lesson and would like to advertise it on our web site.
 
-We are committed to offering a pleasant setup experience for our
-learners and organizers.  If you find bugs in our instructions, or
-would like to suggest improvements, please
-[file an issue](https://github.com/swcarpentry/lesson-template/issues?q=is%3Aopen+is%3Aissue)
-or [mail us](mailto:admin@software-carpentry.org).
+[swc]: http://software-carpentry.org
+[swc-lesson-template]: https://github.com/swcarpentry/lesson-template
+[swc-lessons-page]: http://software-carpentry.org/lessons.html
+[import]: http://import.github.com/new?import_url=https://github.com/swcarpentry/lesson-template
diff --git a/img/using-github-import.png b/img/using-github-import.png
new file mode 100644
index 0000000000000000000000000000000000000000..355561122cf3f3ce0693e18f197586dce231e86a
Binary files /dev/null and b/img/using-github-import.png differ
diff --git a/motivation.html b/motivation.html
index 029812d9465f0ba9869f18ac04a2bd1208c0d239..133554888476d6c3639f0df6681271f3e53a4502 100644
--- a/motivation.html
+++ b/motivation.html
@@ -35,8 +35,8 @@
 <h1>The Problem</h1>
 <ul>
 <li>Surveyed 1972 scientists in 2008.</li>
-<li>“How do you use computers?”</li>
-<li>“How did you learn what you know?”</li>
+<li>&quot;How do you use computers?&quot;</li>
+<li>&quot;How did you learn what you know?&quot;</li>
 </ul>
 </section>
 <section id="the-problem-1" class="slide level2">
@@ -51,7 +51,7 @@
 <h1>The Problem</h1>
 <ul>
 <li>No hard data on how <em>well</em> they do things.</li>
-<li>But anecdotal evidence suggests “not very”.</li>
+<li>But anecdotal evidence suggests &quot;not very&quot;.</li>
 </ul>
 </section>
 <section id="our-solution" class="slide level2">
diff --git a/motivation.md b/motivation.md
index 3ffcd0efa028ec006b28df92a5cafcc9c2d1d998..5b1a065a79e7e1ad15f3da49d7dc6fe34bc6721c 100644
--- a/motivation.md
+++ b/motivation.md
@@ -11,8 +11,8 @@ We make scientists and engineering more productive by teaching them basic comput
 ## The Problem
 
 - Surveyed 1972 scientists in 2008.
-- “How do you use computers?”
-- “How did you learn what you know?”
+- "How do you use computers?"
+- "How did you learn what you know?"
 
 
 ## The Problem
@@ -25,7 +25,7 @@ We make scientists and engineering more productive by teaching them basic comput
 ## The Problem
 
 - No hard data on how *well* they do things.
-- But anecdotal evidence suggests “not very”.
+- But anecdotal evidence suggests "not very".
 
 
 ## Our Solution