1. Moving all commands into a Makefile (because we're handling file dependencies, and that's the right tool for it).
2. Ignoring the .html files produced in the root directory for now.
3. Switching to a single layout modeled on that used for workshop websites - will need to update this.

* Add `.nojekyll` to stop GitHub trying to compile.
* Get rid of Jekyll `_config.yml`.
* Create placeholder `css` and `img` directories.
* Create `pages` directory with source for web pages.
* Move all Markdown files into `pages`.
* Move `tools` into `pages` (because that's where people will mostly work).
* Move `_includes` and `_layouts` into `pages` (because that's where we'll compile).

Adding a note to remind authors to say what learners are supposed to do in lessons.

LICENSE.md: Bump the CC BY 3.0 to 4.0

Titles from the v4 release notes [1]:

* A more global license
* Rights outside the scope of copyright
* Common-sense attribution
* Enabling more anonymity, when desired
* 30-day window to correct license violations
* Increased readability
* Clarity about adaptations

[1]: https://creativecommons.org/version4

Using template variables everywhere

- Fixed error in header.html; missing }

* 'master' of https://github.com/tbekolay/swc-shared:
  Initial version of shared files

Merging to get `tools/update` so that this pull is automated

This is up for discussion, but at the moment is the
minimal set of files needed to be a Software Carpentry lesson.