Add article tag as wrap for lesson content

CONTRIBUTING.md: Remove the maintainer references

Because we're going to be storing maintainer information locally in
the README.md [1].

[1]: https://github.com/swcarpentry/lesson-template/issues/195#issuecomment-89643048

Remove logger name (root) from console messages

Ignore conduct.md and contributing.md. No, really.

(even though the contents are not validated)

tools: Add trailing newlines to files that were missing them

This avoids things like:

  ~$ cat tools/validation_helpers.py
  ...
          return self.is_block(ast_node) and has_heading~$

with your next prompt way over to the right ;).

CONTRIBUTING.md: Use a generic reference name for the issues link

Downstream lesson maintainers are supposed to adapt this to point at
their repository's issues [1], so use a reference name that works for
both the lesson-template and downstream repositories.  That way they
only have to update the referenced URL and can leave the reference
name alone.

[1]: https://github.com/swcarpentry/lesson-template/issues/195#issuecomment-78310923

Bring in style file changes

Add cards class

Add documentation about card class

Render specific blockquotes as Bootstrap panels

Better style for challenges

Fix background for lessons

There's a note in
https://github.com/swcarpentry/lesson-template/pull/182
explaining why we need to fix style for panel heading.

This makes some things look nicer (e.g. adds gradients, etc).

From http://getbootstrap.com/components/#panels-alternatives
the only panel that the font color is white is
`panel-primary` and for that reason it is the only one that we can't use.

This replace the use of `panel-primary` with `panel-warning`
since prerequisites and learning objectives **never**
appear in the same file.

Blockquotes that have a header (with class "callout", "challenge",
"prereq", "objectives") as their first element will get rendered as
<div>s.  Their structure will resemble Bootstrap's panel:
http://getbootstrap.com/components/#panels-alternatives

There's currently an issue with pandoc: the header nested under the
blockquote will never have assigned attributes.  This is causing the
panel's heading to look enormous.  I'll fix it in
https://github.com/swcarpentry/styles/pull/11.

BTW: glyphicons won't render correctly unless 'fonts' directory gets
moved up one level to the 'css' directory. I'll fix that in
https://github.com/swcarpentry/styles/pull/11 too.

Core and gh-pages aren't sync

This is based on 966a0322 from gh-pages.

Thanks to @ChristinaLK to report the problem.

Validator should ignore CONDUCT.md and CONTRIBUTING.md

Update CSS to go with the SWC site template update

Adding contributor covenant

Fix: styles for tables in SQL lessons